On The Mark Communications Earns 2012 Summit International Award
The Cranford based, full-service marketing firm, On The Mark Communications, LLC (OTM) is proud to annouce its receipt of a Silver Award honor in the 2012 Summit International Awards for Marketing Effectiveness. The New Branding Logo and Company Carrier that On The Mark developed for their client MedExcel, USA, was among just 8% of over 730 entries selected for special recognition in this year's competition.
In late 2011, OTM was selected as the marketing partner for acute care management industry leader, MedExcel, USA, Inc. Charged with the client's branding upgrade and accelerated marketing initiatives, OTM designed a new company logo and conceptualized, wrote, designed and executed production of a company overview carrier to reinforce the brand positioning and industry message.
"As a marketing partner, OTM has provided MedExcel with the opportunity to accelerate our growth and advance our message within the industry with clear and innovative branding and strong product packaging," said MedExcel, USA President and CEO, Anthony R. Ruvo, MD, FACEP. "Quickly understanding our company mission and vision, OTM was able to deliver a creative package that reflects innovation and forward thinking, and successfully communicates our strengths, knowledge and experience."
The Summit International Awards (SIA) organization is dedicated to recognizing and furthering excellence in the communications industry. The mission of the SIA is to acknowledge and raise awareness for companies and individuals who have creative and marketing takent that goes above and beyond the ordinary. The SIA offers a truly competitive environment where entries are judged alongside each other by a professional jury made up of experienced marketing executives and creative professionals. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.
One of three SIA annual awards, The Summit Marketing Effectiveness Award (Summit MEA) reflects an agency's ability to successfully highlight marketing effectiveness by creatively executing the goals of another company or individual by producing an impactful, memorable marketing piece that stands apart from the rest.
"We're delighted to be recognized by the Summit International Awards for our creative and effective marketing efforts," said Nicol Spigai-Klein, On The Mark's Chief Creative Officer. "After 26 years and a well-established industry reputation, MedExcel is at the forefront of the ever-evolving healthcare management field. It's rewarding to receive peer recognition for having a creative marketing role in ensuring MedExel's brand enhancement reflects its innovative thinking and modern mission."
On The Mark Communications is a full-service marketing communications firm specializing in creative services and the development, management, and implementation of customer-focued marketing programs. Since 2000, OTM has provided clients from a variety of industries nationwide comprehensive and proven products, and is a three time Davey Award winner for development, consultation and strategy, graphic design, company branding, website development, SEO, copywriting, direct mail, online marketing, and e-messaging. OTM provides marketing solutions to retailers, non-profits, service organizations and corporations nationwide.