Think Local First: Help Keep Summit’s Local Economy Strong

The new Think Local First campaign in Summit is off to an impressive start! After a well-attended press conference on April 28, nearly 40 Summit merchants began handing out the first of four, free collectible buttons–Hug a Tree! Subsequent buttons will be available on this Monday, May 15 (Let’s Go Shopping!), May 2 (Walk to Town!), and June 13 (Yes!). For a list of stores distributing the buttons, go to the Think Local First page on Facebook. 

As part of the campaign prepared by Summit residents Amy Cairns Harrison and Debra Trisler for the City of Summit, more than 150 merchants have received “toolkits” from the Think Local First committee. Included in the user-friendly toolkits is information on social media marketing, eco-friendly business initiatives, and a CD loaded with Summit-specific graphics, including 21 circular icons artfully depicting the range of offerings available in Summit. Among the catchy phrases are yum local, connect local, chic local and, of course, shop local. Merchants are encouraged to use the icons to promote their businesses as part of the Think Local First campaign in advertising, mailings, and on their websites.

So what’s behind the “Think Local First” campaign? The answer is that a vibrant local business community, with strong supportive ties to residents, is one of the most important hallmarks of a sustainable community–one with an eye towards the well-being of future residents as well as current ones. The sense of community, connection and safety that our friendly, diverse downtown provides to adults and children alike keeps Summit the highly appealing city that it is.

Shopping here in Summit, rather than in malls, big-box stores, or other towns, benefits more than just the businesses themselves; it benefits the community as a whole. Local businesses give real money back to Summit in the form of taxes and salaries, as well as financial support via donations of funds and services to schools and community groups. Equally important are the intangibles such as volunteer time donated and athletic teams sponsored.

Keep in mind that Summit merchants offer exceptional products at competitive prices. For example, Summit’s houseware, clothing and gift shops offer many specialty items in the $10-$30 range. Add to that the fact that our local business owners handpick their products for their quality, value, and uniqueness. They also offer excellent advice; ask for help and you’re sure to walk away with the perfect choice. And after you factor in driving or shipping costs of items purchased elsewhere, Summit looks even better.

So when you are considering a purchase, get in the habit of exploring Summit options first–you can probably get what you want right here. There are more than 250 businesses in Summit! One of the easiest ways to find out what is available is to check the Summit Downtown website and click on the “shopping” or “services” link. And a quick drive-by on Morris Avenue or in East Summit will remind you of the excellent opportunities in those areas as well. More and more Summit businesses are establishing Facebook pages, so look online for your favorites.

The Think Local First committee, in cooperation with the City of Summit, Summit Downtown, Inc. and the Suburban Chamber of Commerce, is hosting “Walk the Town Friday” from 5 to 8 p.m. on June 3. Why not take this opportunity to get reacquainted with all the great things Summit has to offer while enjoying live music and entertainment. You’re sure to have a great evening.

By Beth Lovejoy and Yoav Efron, on behalf of the Summit Environmental Commission