Your e-mail signature is a valuable tool that you may be misusing. With the right setup, it can allow others to quickly find your contact information and even increase traffic to your website.
A good e-mail signature starts with a hyperlink above your contact information. Generally, your contact information will remain the same over time, but the “teaser” link should change according to the latest and greatest things happening with your business, branch or division and lead to the appropriate page on your website. Since Enzo Creative has implemented this practice in our e-mails, we have seen over a 300% increase in visits to those linked pages. It’s an easy way for all Patch readers to promote your business in a day to day manner.
Here is a structure we recommend:
Teaser line about your latest news/product information (make it a clickable link directing to specific url)
City, State, Zip
Fax or Social Media url
Using your e-mail signature as a marketing tool may sound surprising but consider that the average corporate employee sends and receives almost 200 e-mails per day. Larger businesses can benefit exponentially but even small businesses can increase traffic to their website when you add a clickable link. Each e-mail adds exposure which in turn leads to potentially more traffic to your website.
It is important to change the link regularly and have the signature automatically placed into your e-mails. If you have more than one interesting thing going on, you can set up a few signatures and have them randomly inserted. It also may be beneficial to use unique links for different target audiences.
Remember, even if the recipient doesn’t always click on your link, your contact information will be easily accessible to them. Let us know if you need help setting up an e-mail signature that optimizes your marketing efforts. Visit us at www.EnzoCreative.com.
Lou Leonardis is the founder and creative director at Enzo Creative in Summit.
Enzo Creative is a graphic design studio that helps businesses communicate with their audiences more effectively through the design of print and online marketing materials. Integrating strategic business personality into superior design and communications is Enzo Creative’s specialty, and welcomes business owners and Patch readers to try a free 30 minute phone consultation to get a taste of what it’s like working with Enzo Creative. We’ll answer any questions you can ask in a half hour. Lou can be reached directly at 908.219.4703.